Freelance Creative Lead for Viacom
Rich directed a commercial spot and sponsor billboards for the Sony Pictures movie "Angry Birds".
Utilising character toolkit assets and movie clips, Rich devised a fun "3 Steps to Happiness" creative for the co-branded Nickelodeon spot.
The sponsor billboards were designed in the style of the channel they were airing on, so across the 24 different territories, Rich created billboards to air across Nickelodeon, Nicktoons, Nick Jr and Nick Jr Too. Combined with the 30-second commercial spot, this made for one explosive campaign!