Director for Nickelodeon UK Creative Advertising

Commercials that showcase multiple toys and games, without a direct 'money-off' incentive, can be difficult to watch. I wanted to make my concept for the new Argos/Dora range advert to be as simple and enjoyable as possible:- a little girl's “underwater adventure to look for hidden treasure”. The ad was very well received and resulted in very strong sales for the Q1 and Q2 periods of this year.