Freelance Senior Creative for Disney Media Sales & Partnerships Creative
Rich creatively led and edited this trailer, as part of the 2018 Disney Frozen campaign to be aired across social space. The adult-targeted trailer aims to disrupt the preconceived notion that Frozen is a twee, girly movie only to be enjoyed by 'little princesses'. The trailer was incredibly well received, so much so that the movie's creator introduced this year's Frozen 2 presentation with this very trailer. Job done.