Director for Nickelodeon UK Creative Advertising

A big campaign executed on a small budget, I first directed a graphics-based commercial inspiring kids to participate at a live Nerf event and star on TV. Selecting the winners, and organising the event, I then directed the filming to produce a series of live-action sponsorship idents to showcase the new Nerf Vortex blasters in action. The overall campaign generated massive product awareness and led to a very successful product launch for Hasbro.