Producer / Director for Nickelodeon UK Creative Advertising.
As part of the Sony “Summer of PSP” 2010 commercial campaign, I was commissioned to make this two-minute ‘day-in-the-life’ commercial for the new Sony PSP game release "Modnation Racers". Using Sony PSP’s trademark POV shooting style, I wrote and directed each set piece to reflect the in-game USP’s. The script was then translated in to a dozen different languages for versioning all around the world. I also directed the international voiceovers and the graphics versioning therein.