Freelance Senior Creative for Disney Media Sales & Partnerships Creative
Rich edited and directed five campaign call-to-action spots for the Shell V-Power & "Avengers: Endgame" partnership. Each campaign CTA had various iterations (durations, aspects, sales messages, creatives) tailored to the specific social media platforms (Facebook, YouTube, Instagram and Snapchat) timed for the various stages of the campaign. We even made specific versions for POS on the forecourt, with Facebook hosting most of our 'disruptive' and 'gamification' creatives (both of which are viewable in the edit comp here). A campaign of truly EPIC proportions!